In October 2022, Google announced that Universal Analytics will be going away, and that Google Analytics 4 is the new solution replacing Universal Analytics.
Docebo’s Product team is working on this new integration to enable you to integrate with Google's new Google Analytics 4 solution, and this integration app will be available for you April 12th, 2023.
No customer will be immediately affected by the launch of Docebo’s Google Analytics 4 app in April, as you can continue to use and collect new data in your Universal Analytics properties until July 1, 2023. Customers using the current Universal Analytics Docebo integration will still be able to access their previously processed data in their Universal Analytics property for at least six months (Google has yet to provide an official deprecation date of Universal Analytics).
When Docebo’s new Google Analytics 4 app is available in April 2023, it will be a separate app from the existing Universal Analytics app. We’ll allow you to activate both the Google Analytics 4 app and the Universal Analytics app at the same time so that you can compare the results in each.
The GA4 app will technically work in the same way as the previous GA integration, with the same Docebo events being tracked in each. With that said, Google Analytics 4 will behave differently than Universal Analytics, so to fully understand the differences between these solutions, we suggest you read this guide published by Google: Comparing metrics: Google Analytics 4 vs Universal Analytics.
Thank you for your patience as we develop this new integration. We’ve relied heavily on information from Google about what the transition from Universal Analytics to GA4 will mean for our customers, which as many of you have likely experienced, has not been made readily available.
As always, please share any follow-up questions with us in the comments below.
Thank you!
💡 If you’re interested in checking out the existing Planned idea, click here.
