Hi, we’re getting close to soft launch and are toying with the idea of getting rid of enrolment… My understanding is that enrolment as a concept is a commitment to doing a course - either dictated by the admin or by the learner.
In our use case, an admin will not enrol users onto courses - we intend to host partner onboarding learning videos that they can watch in their own time. We hope they’ll want to watch them all but we certainly won’t enforce it.
We are thinking of enrolling all users to all courses basically, as it will solve a few issues for us:
- deep linking to a training video within a course - this is probably one of our biggest gripes. Based on learner behaviour outside the platform, we want to target them with an engagement campaign that links them directly to a very relevant video. E.g. they have received a sale for Product A, we want to link them to a specific video about Product A, not to the course enrolment page.
- as a whole, the concept of enrolment feels weird for people in our business - in many e-learning platforms you don’t have to enrol, you have a similar function of “saving” a course for later and the call to action is to “start learning”…
I’m sure there will be some drawbacks of eradicating enrolment and that I may have made some wrong assumptions - what are the problems this creates? And has anybody else taken this approach?
Thanks in advance