Hello everyone. I am Damiano Colombo the Product Manager of the mobile app.
We often receive questions from customers whose Branded Mobile App submissions in the Apple App Store have been rejected by Apple. We created a new article in our Knowledge Base titled Addressing Branded Mobile App Rejections by Apple App Store to help you better understand how to address your branded app’s rejection by Apple.Here's a list of the rejection reasons addressed in this article:
- Guideline 2.1 - Information Needed
- Guideline 2.5.4 - Performance - Software Requirements
- Guideline 3.2 - Business
- Guideline 4.8 - Design - Sign in with Apple
- Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage
However, it is important to keep in mind that the review process of a new app is an interactive process in which the reviewer may want to learn more about the content and purpose of the app in order to assess its appropriateness, so don't be surprised if an app is rejected at the first attempt. There is always an opportunity to explain the details of the app and the reasons why your app has the right to be in the app store.
If you have any questions about this process or would like to share your own best practices and lessons learned, please let us know in the comments below!