Hi folks. In my world we are getting beyond the first wave of mandatory training that forces everyone through the gates which is a really great sign for us. Our usage is nice and high….a great story. We are looking to grow in the elective learning space, and I need a little bit of help.
A little background
I am in the healthcare industry and typical to the industry I have found a training culture at our organization (Here is a reference on Training Culture vs a Learning Culture). We do have some hopes of making strides towards a learning culture, but I do know that one of the most important things is a crawl walk run model….so we will do it in crawl strides.
We have batted around a few approaches and have come towards generating themes and a learning series for the year with a monthly release schedule.
But - one of the things that I thought was important was to allow people to self-enroll into elective learning and not to necessarily “push” these materials out. Where I can see merits to both? Pushing materials out has an impact on the learners transcript and has other reporting consequences. Where establishing a pull scenario is important, it has to be effective with lots of communication and call to action in peoples faces to get them going.
An initial strategy is to align towards the Manager an HTML widget dedicated to suggestive learning. And the same thing for the employee.
So I am thinking we do a “soft push”. We will make an HTML widget available with suggested materials on the front page for 1) Managers (we have a flag so we know who they are) and then 2) for all employees. Which means cooking up a little more, but that will not have the impact on the learning record like enrolling folk.
We are supporting Elective Learning with an open catalog concept (98% of our catalogs any employee can view) and an HTML widget on the front page.
Some may ask what do we want our outcomes to look like. We are looking to have 20-25% of our managers engaged by the end of this year with some of that elective learning.
I am curious about how you are approaching something similar...I know there are a few right ways - and alot of problematic ways to go about it? But if you have tackled something like this add it below...would love to “chat” about it.
In our previous LMS we had “ad” space on the home pages so these course could be highlighted, but it was also a battle of rotating banner vs. static image/button to the course. Rotating banners are great on pushing our more and saving space, but people typically only see the first 1 or 2 banners. Either way, we saw the most success when there was a marketing strategy with a dedicated owner that had a schedule for what titles are being advertised and when and how often they are changed out. AI to do the change out would be great, but we haven’t had success there either. In Docebo, we’ve created marketing space on the home page and each of our 19 custom product pages. It’s just an image widget that takes you to a custom page for the Best Practice courses.