What Are Other Companies in My Industry Doing with Docebo?
One of the most common questions we hear from clients - "What are other companies in my industry doing with Docebo?"
Industry benchmarks can certainly be insightful, but the real question is: How can you make learning work best for YOUR business? Instead of chasing comparisons, let’s first focus on aligning your L&D strategy with your company’s goals, measuring what truly matters, and securing leadership buy-in.
Most importantly, this shouldn’t be a solo effort by anyone, but rather an ongoing, iterative discussion with your Customer Success team - a true performance partnership where we work together to refine your approach, interpret platform data, and drive meaningful impact.
Industry insights are valuable, but the most effective learning programs are built through collaboration, measurement, and continuous optimization tailored to your unique business objectives.
Let’s start from the beginning:
1. Define Success - Then Find the Right Comparisons
Looking at competitors can be helpful, but only if the comparison makes sense. Instead of asking, “What is everyone else doing?”, ask:
✅ What are my organization’s key business priorities?
✅ What problem is L&D solving for us?
✅ How do our training needs compare to companies of a similar size, complexity, and industry?
The key? Benchmark against companies with similar structures and needs - not just your industry as a whole.
For example:
- A tech startup might prioritize speed-to-productivity for new hires, while a healthcare organization may focus on compliance training and certifications.
- A global company may need multi-language support and flexible training formats, whereas a smaller business may focus on scalability with automation.
Have a look back at this session from Docebo Inspire in Nashville where
2. Data-Backed Decision Making: Industry Insights & Business Impact
🎯 To make a strong case for your learning strategy, combine external research with internal business metrics.
📖 Industry Trends & Research - Use external reports for broader insights, such as:
✅ LinkedIn Workplace Learning Report (trends in digital learning, upskilling, and learner engagement)
✅ Brandon Hall Group (benchmarks for L&D effectiveness)
✅ Deloitte Human Capital Trends (enterprise learning innovations)
📈 Internal Business Impact - Frame your learning strategy around metrics that leadership actually cares about - for example:
✅ Revenue Growth & Retention - Does training drive better sales, customer success, or product adoption?
✅ Operational Efficiency - How does training reduce errors, compliance risks, or onboarding time?
✅ Employee Engagement - Does your L&D program impact workforce productivity or retention?
From a product perspective, Docebo Learning Evaluation allows you to show the impact of learning through evaluations that provide insightful metrics and actionable data. You can
3. The Power of Engaging with Your Docebo CSM
Your Customer Success Manager (CSM) isn’t just a product expert - they’re a strategic partner in ensuring your learning program delivers impact. They can:
✅ Provide real-world examples of what works for similar businesses;
✅ Highlight key Docebo features that align with your needs;
✅ Help interpret your platform data to identify opportunities.
💡 Pro Tip: Use QBRs and strategic planning sessions with your CSM to benchmark your progress over time - not just against others, but against your own success. Even if you don’t have a CSM directly assigned, our Pool team is ALWAYS available to help with these strategic discussions.
4. Community-Driven Learning: The Best Source of Real-World Use Cases
📣 The best insights often come from other Docebo users. Instead of just looking at static reports, actively engage in:
✅ The Docebo Community - Ask questions, join discussions, and learn from peers in similar industries.
✅ Docebo Events & Webinars - Hear directly from clients who have scaled their L&D programs successfully.
✅ Customer Spotlights & Case Studies - Get firsthand accounts of what’s working in real-world scenarios.
In case you missed it, there was a great DU Live webinar Measure the Value of Your Learning of Business Results where
Want to see how other companies approach learning? Join the conversation below and share what’s worked for you!
