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Question

Sample "Benefits to You" email?

  • August 29, 2025
  • 2 replies
  • 78 views
Bkatzman
Influencer III
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Greetings!

I am working on engaging clients that haven’t accessed our LMS at all, or in a very long. Before I put together the text of an email that would be sent to a client’s point of contact, I figured I’d check with you all since you have been so very helpful in the past.

I am looking for messaging that:
Entices the point of contact into they themselves, as well as their users, engaging with the LMS.
Entices the user into selecting a user of theirs to be a Power User.

Thanks for your time. I greatly appreciate it!

~B 

2 replies

O
Novice III
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​@Bkatzman A “newsletter” which contains updates like what’s new in the system and what new courses has been released is always a good approach and can spark learners to visit the platform after a break.

0p
Bfarkas
Bkatzman
Bfarkas
Hero III
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  • Bfarkas
  • Hero III
  • September 7, 2025

I have found in the past that this type of thing is usually pretty tailored to the tone and items that are cared about by the org in question, if too generic it loses its impact. I did see one group keep it simple to the end user, but had a series of similar emails each focusing on 1 benefit, and would rotate what is being sent vs. a list of things over and over.

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