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Question

In Gamification, how do I decide what point value each badge is worth?

  • January 16, 2025
  • 2 replies
  • 29 views

Cindy Moore
Contributor II
Forum|alt.badge.img

 

The way our customers will earn points would be through completing courses and learning plans. How do I decide what each badge is worth points-wise and then how do I decide what each reward should cost in points? Can anyone share an example of what a 15, 30 or 60 min course is worth in points? Can anyone share what their rewards are and how many points it is for those rewards? I know through watching a webinar that L’Oreal uses their own products as the rewards; however, I do not have a product that is tangible. Is it better to offer e-gift cards or a tangible product we would send? Does anyone use the gamification points to purchase raffle tickets for an item for a raffle, say every month, instead of a “Rewards Marketplace?” This is what we are currently doing in another platform that we are transitioning from. Any tidbits you wish you knew when building your gamification?

2 replies

You could categorize activities and assigning point values based on their duration or importance. For example, a 15-minute course could be worth fewer points than a 60-minute course. As for rewards, you can set costs in points that reflect the value of the reward. 
FYI if you do not have tangible products, e-gift cards are a good alternative. 


JKolodner
Helper III
Forum|alt.badge.img+4
  • Helper III
  • 255 replies
  • January 20, 2025

And if you don’t have the ability to send e-gift cards (i.e., no budget), set up a challenge between teams or groups so that the winners can claim bragging rights (which are free!) or perhaps successful individuals (defined by you) can have a letter of commendation added to their HR file to indicate their accomplishment. Intrinsic motivation can also be stronger than extrinsic rewards, so don’t discount the value of congratulating people for their growth even if you can’t give them a prize.


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