Does anyone successfully use the Newsletter Function? If so could you send me your layouts/templates? I’m nervous about using it, but we are in desperate need of an update going out with all the info and would love sending it from the platform. From what I understand there are not previews or historic tracking on them, does that keep most of you from using it? I’d love to chat about this feature! Let me know what you think...good or bad!
Newsletter
Best answer by Adam Ballhaussen
Hey Stephanie, this is a great question. It looks like
I’m happy to share some of my thoughts about Newsletters. Based on my experience, here are a few ways that Newsletters can be really useful:
Reaching a specific segment of users
Newsletters allow you to select a specific set of Users, Groups, or Branches for your communication. This can save you a lot of time when compared to other methods you might use to notify users (like an email marketing tool) since it eliminates the need to export a list of users and then reupload that list elsewhere.
Sending in-app notifications
Some communication is more “nice-to-know” than “need-to-know”. This type of communication is perfect to send in the user’s notification area. This can help drive awareness of updates without “bothering” users by sending them an email. Here are a few types of communication I believe are great for in-app notifications rather than emails:
- Announcing new resources (notify users when new courses/learning plans/assets are available)
- Announcing new pages (notify users when you add pages or resources that can help them learn)
- Announcing updates to pages (notify users when you make changes to pages or add new widgets, catalogs, or channels)
Replacing an email marketing tool
Some organizations may not have access to an email marketing tool, or L&D teams might not have access/permission to use it. In these instances, Newsletters can give you a way to easily share important information with your learners without having to rely on other teams! As you mentioned, there are plenty of ways to make these emails “sparkle” and hopefully, this community can help you get the resources you need to design beautiful newsletters. I have to promote Shaune’s post once more since I love the look of that Newsletter
Lastly, as you mentioned, the Newsletter tool is limited in its ability to track information like delivery rates, open rates, click-through rates, etc. that most email marketing tools provide out of the box. If those metrics are really important for you to track in your communication, then I would recommend using another tool. There are still plenty of ways to take advantage of Newsletters in conjunction with other marketing tools, and in my mind, a hybrid approach will lead to the best results!
Here’s a helpful article on Creating and Sending Newsletters in Docebo Help!
I’m curious to see how others have used Newsletters as well, so hopefully more members reply here with their ideas and examples!
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