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UTM Tracking on Docebo Registrations / Form Submissions

  • July 8, 2026
  • 3 replies
  • 43 views
S

Hi everyone! 

I was having trouble finding this in the community posts so was hoping to post here.

We use the Docebo register forms on our site if anyone wants to create a new student profile. We are starting to drive more external traffic to drive registrations and use UTMs to track everything, but we lose visibility once they hit the site. Our teams would also like to send any UTM data back into our marketing automation platform, i.e. Marketo.

  • Does Docebo track UTMs from form submissions, especially from the register forms?
  • If it’s not native, is there a way to build that via custom fields so that we’re getting that data on the user level? 
  • Anyone have experience sending that UTM level data on the person back to Marketo? We have Docebo Connect so we can built it out, but would love any pointers.

    3 replies

    M
    Helper III
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    • mzirnhelt
    • Helper III
    • July 8, 2026

    Docebo itself doesn’t track where people come to the site from.  You might be able to point Google Analytics at the Docebo log-in page to monitor where inbound users are coming from, but that won’t tie back to specific users.

    You could create a custom field that’s part of the registration process to ask the user how they found you, but the data would only be as reliable as the user choosing the correct option from what you make availabe.

    You could have different extended enterprise sites that people register at that are related to your UTMs, and that would allow you to automatically place registrants in groups and branches but depending on how many there are that might start to get expensive quickly.

    S
    • sunshinTTD
    • Author
    • Newcomer
    • July 8, 2026

    Thanks ​@mzirnhelt ! We are also exploring replacing the native Docebo registration page with a page that’s hosted on our site, using our own forms and using Docebo Connect to handle account creation. Would you happen to have experience with that? 

      M
      Contributor III
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      I am interested in knowing more about these topics,and the possibility to use Docebo Connect. , I hope someone from Docebo can help us with guidance

      Thank you. 

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