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Observation | Articulate licensing strategies seem like they are getting aggressive

  • Jan 16, 2026 8:32 PM UTC
  • 3 replies
  • 214 views

dklinger
Hero III
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As we have been seeing some true cost creep happening in an accelerated pace across the industry with our everyday tools, I have to report on something that one can almost feel is a slimy practice.

Articulate 360 - sent along a quote to me this year specifying what the cost would be if I renew on my contract renewal date. And I noticed there was a $250 cost hike per seat that we would have to eat to take advantage of Articulate AI Teams. 

To be transparent - I run a small shop with only three licenses open. This will not break the bank, but even with 3 seats, we are talking about a $750 dollar cost which means the cost is halfway to the cost of another “legacy” license. At a time where my team (and I can only imagine many teams) has been asked to conserve, this has shown up...and if I wasnt paying attention? I would not take any action.

Reading the fine print - I need to one up the license before a certain date to take advantage of the legacy pricing. Now trust me - I get it / subscription models need to do their thing to bring revenue to the table. But for things that were rather cost stable for a relatively long run? This sure seems to be like we are being price gouged at one level or another.
 

A slowly ever-increasing cost to your subscription.

What are your findings? You gonna eat the cost hike?????

3 replies

gstager
Hero III
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  • Hero III
  • Jan 16, 2026 9:27 PM UTC

You’re automatically gonna pay more for those new AI features whether you use them or not.

ActivePresenter is only $500 for a perpetual license and only 40% for an upgrade to new major version ($200) - i.e. from AP9 to AP10

Not sure why it isn’t more popular - I am loving it! Tons of bang for the buck.


dklinger
Hero III
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  • Author
  • Hero III
  • Jan 19, 2026 8:19 PM UTC

​@gstager - I get it. Thank you. It really is a tough trend at play these days. We have chatted about this - ActivePresenter is a solid alternative in the mix of authoring tools and I personally have tried it in the past.

I may be in a rock and a hard place with needing to keep one license around to keep some support going for our internally authored courses, but with pricing like this - us “old timers” are gonna complain before we drink the coolaid and pay into the licensing. Moving an ID approach for a shop can be a heck of a migration task...and one that i would rather just pay the few hundred more for now.

I shot the customer success team a note - I am going to see if I can leverage their legacy pricing and one up early with them...or even see if they are open to grandfathering a contract and older pricing with paying more into the contract upfront.


sigamoline
Novice III
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  • Novice III
  • Jan 21, 2026 1:47 PM UTC

​@dklinger Please let us know whether you can get a legacy pricing! We are in the same boat.