Question

Promoting/marketing a new LMS to the firm

  • 20 May 2022
  • 6 replies
  • 40 views

Userlevel 1

We’ve been using our LMS for about a year for mandatory and highly suggested training (pushed content). We are now moving to leverage the LMS as an on demand learning tool as well. We are putting together a marketing plan to raise awareness and drive traffic. Has anyone else gone through a similar promotion and found any approach or specific task/event/communication effective in increasing usage?


6 replies

Userlevel 6
Badge +2

Hi @sbessen,

Below are a few of the things we do to drive internal engagement onto the platform:

  • Showcases in team/department meetings
  • Any firmwide events are hosted via Docebo.  For example our ‘wellbeing week’ will have all sessions on the LMS for people to enrol onto.
  • Constant and consistent messaging around the use of the platform.  “Find on-demand resources to assist you at the point of need”. 
  • Ensure people are being diverted to the platform for ‘how do i?’ queries, where they can get the information for themselves.
  • Really sell the benefits of on-demand learning.  Don’t have to take time out of their busy day - they can learn at a time that suits them best, not when we want them to.

Might help / might not, but good luck!

Userlevel 1

Thanks Neil. How are you measuring success of the efforts? Are you just looking at user-course reports? I’d love to get reports of visits, visitors, stickiness, search attempts, etc.

Userlevel 6
Badge +2

We use Google Analytics to look at visits, page views, search terms etc.  Reports only tell half the story 😀

Userlevel 1

Thanks

 

Userlevel 6
Badge +2

This is a good article to set up search queries, but also has the link to setting up GA in there too.  Hope that helps!

 

Userlevel 1

Neil this is great!! Thank you.

 

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