We’ve been using our LMS for about a year for mandatory and highly suggested training (pushed content). We are now moving to leverage the LMS as an on demand learning tool as well. We are putting together a marketing plan to raise awareness and drive traffic. Has anyone else gone through a similar promotion and found any approach or specific task/event/communication effective in increasing usage?
Question
Promoting/marketing a new LMS to the firm
+2Hi
Below are a few of the things we do to drive internal engagement onto the platform:
- Showcases in team/department meetings
- Any firmwide events are hosted via Docebo. For example our ‘wellbeing week’ will have all sessions on the LMS for people to enrol onto.
- Constant and consistent messaging around the use of the platform. “Find on-demand resources to assist you at the point of need”.
- Ensure people are being diverted to the platform for ‘how do i?’ queries, where they can get the information for themselves.
- Really sell the benefits of on-demand learning. Don’t have to take time out of their busy day - they can learn at a time that suits them best, not when we want them to.
Might help / might not, but good luck!
Neil
Thanks Neil. How are you measuring success of the efforts? Are you just looking at user-course reports? I’d love to get reports of visits, visitors, stickiness, search attempts, etc.
+2We use Google Analytics to look at visits, page views, search terms etc. Reports only tell half the story 😀
Neil
+2This is a good article to set up search queries, but also has the link to setting up GA in there too. Hope that helps!
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